AN UNEXPECTED OBJECT:THE PART FOR THE WHOLE

Just 0.71 by 0.53 inches: This is the size of this miniature charm, summing up the power of the Maison across three lines. With the dimensions of a postage stamp, this charm was created in the 1960s following the traditions of the time, foregoing most details: no number, no particular designation; just a street with its name written in capital letters, understood as synonymous with luxury and elegance. In blue enamel and gold, it is in this way that Cartier’s legendary address at 13 rue de la Paix in Paris makes a statement throughout the world, sending out its double message – a promise of joy and a promise of peace – to anyone who will listen.